Vespa Ads

Not your everyday ride - - - ride safely.

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Let's get it on - - - it´s not your everyday ride

The ´Not your everyday ride´and the ´Let´s get it on - drive safely´ campaigns were not linked, of course. I think nevertheless that they match rather well, if for no other reason both celebrities pose with their Vespa without a helmet... The ´Let´s get it on - drive safely´ campaign was planned in February 2003 by Piaggio USA, but was called off at the last moment. It may be hard to see the connection between a scooter and a condom, but in this ad the link was made between the rubber and the Vespa helmet, both of them adding to your personal safety.

Make your reality a dream

 You may be just out of milk or commute every day and even going to the dentist or to the inlaws can be a dream, if you do it on a Vespa.

In Italy not everything is as it looks at first glance...

 ... but Vespa is eternal just like Italy's capital.

There is alway enough space for a Vespa...

... Vespas need to stop for nothing

Chi "Vespa" mangia le mele, chi non "Vespa" no!

The message of this ad from 1969: those who ride a Vespa can eat from the Apple (of Temptation). In other words: ride your way into temptation or tempt yourself, get a Vespa. "The only way to get rid of temptation is to give in to it." (Oscar Wilde)

A Retrospective of Vespa ads 1945-2009 (Piaggio USA)

 Vespa - symbol of Italy

Arrivederci rush hour and an Ape for every need

See more Vespa Posters HERE

Scooter love:



(it says Vespa, but in this case it means scooter)