Vespa Strapazzatela

A possible explanation for strapazzatela (strapazzate la):

「STRAPAZZATELA」
神聖さを失った冒涜の民がVespa LXを鞭で痛めつけ、重労働を強要、酷使する、そんな過酷な状況にも耐えうるVespa LXをおまえたちも「酷使しろ」と訴えかける。

Still not clear? This may be the best description:

... "The male version featured an irreverent-looking model tempting the viewer to use the Vespa in extreme conditions: "Strapazzatela" (Use it hard)". ... (Vespa: Italian Style for the World by Davide Mazzanti)

And a similar explanation from a different source:


... "The slogan Nuova Vespa LX, strapazzatela (New Vespa LX. Do what you want with it) is an invitation to make the Vespa your own and enjoy it" ... (www.urbanscootin.com)





See funny Vespa commercials and videos: ADS
See more Vespa colours (incl. videos): RAINBOW