World AIDS Day

 Let's get it on - ride safely

The ´Let´s get it on - drive safely´ campaign was planned in February 2003 by Piaggio USA, but was called off at the last moment. It may be hard to see the connection between a scooter and a condom, but in this ad the link was made between the rubber and the Vespa helmet, both of them adding to your personal safety. 

Here you'll find more Vespa Ads: Vespa Ads and Vespa Posters Timeline (blog pages)